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THE WEATHER CHANNEL FACEBOOK MESSENGER BOT

UX DESIGN

THE WEATHER CHANNEL FACEBOOK MESSENGER BOT

Denise Francis

BRIEF

The Weather Channel Facebook Messenger Bot is the best weather bot option for accurate forecasts and timely local weather alerts. It allows users to make confident decisions whether planning for the day, entire week, or extended forecast. 

MY ROLE

Product Designer. Most would recognize this role as a full stack UX|UI designer. Responsibilities included conceptualizing a weather chatbot from start to finish, including the user experience flow and the visual direction under the limitations of Facebook's platform. Also included assisting in the development of the bot's tone (which sparked a larger conversation about voice tone throughout The Weather Channel's brand), as well as solving user conversation habits and challenges that allowed the user to speak freely, display trust, and understand the difference between a pure human vs. robot conversational experience. 

METHODOLOGIES

Guerrilla Tests, Personas, User Flows, Extensive Market Research, Sketching, Live Prototyping, Comparative & Competitive Analysis, and Wizard of Oz User Testing.

TOOLS

Sketch, Facebook, Google Suite, Adobe Illustrator, and Adobe Photoshop..

What is a chatbot?