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KANGA MOBILE APP REDESIGN CASE STUDY

UX DESIGN

KANGA MOBILE APP REDESIGN CASE STUDY

Denise Francis

I love this app because I am able to track my order from start until finish. I also really like being able to share my delivery’s ETA. The new Kanga has a user interface that’s easy and fun and, I really appreciate that.

BRIEF

Kanga is an app that offers quick, on demand, local delivery.  They deliver anything, from furniture to pies. Their brand is really fun and exciting but their current app was lacking a feeling of security and safety. The main task for this project was to inject their brand into their app while also adding a sense of trustworthiness and security

MY ROLE

My role for this project included: Competitive research, brand analysis, current application analysis, persona building, storyboarding, concept development, high fidelity mock ups, market research, user survey research, project tone, and presentation branding and identity.

METHODOLOGIES

Guerrilla Tests, Personas, User Flows, Extensive Market Research, App Map, Sketching, Journey Map, Wireframes: Low-fidelity & High-fidelity, Prototyping, Comparative & Competitive Analysis, and User Testing.

TOOLS

Axure, Sketch, Marvel, Keynote, Adobe Illustrator, Adobe Photoshop, and The Noun Project.

DISCOVERY & RESEARCH

Initial research began with a digital survey that  included 32 participants. The purpose of this survey was to get a good understanding of user interests, delivery service pain points, and common industry experiences. We followed that research with a digital card sorting exercise, in which we had 48 participants, the goal was to find the most preferred task flow within the app.

ANALYSIS

Through a deep competitive analysis, it was clear that Kanga is different than anyone else on the market. Kanga focuses on three main business channels; consumer to consumer, local business partnerships, and their cutting edge technology platform. Kanga delivers anything and every thing locally.

OR

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