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NETFLIX MIXFLIX | RESPONSIVE FEATURE CASE STUDY

UX DESIGN

NETFLIX MIXFLIX | RESPONSIVE FEATURE CASE STUDY

Denise Francis

We did a case study on the media streaming service Netflix, a leader in its field offering flexibility in disc by mail and streaming. Netflix is a fresh organization that has over 62.3 million subscribers in over 40 countries. Its notable for receiving many awards for its innovative original series including House of Cards and Orange is the New Black!

So of course we started with a comparative analysis but focused on the difference between Netflix, Amazon Instant, and Hulu Plus, and although Netflix is leading in its field Amazon Instant is giving them a run for their money.

After conducting a survey we found many results … including what types of people use Netflix, how they use it, along with how they wish they could use it.

Olivia is a special case. Her boyfriend David proposed to her right before leaving for a military base. Finding herself feeling alone, she often gets frustrated with failed skype and facetime calls. She just wants to spend time with David. She read an article on buzzed.com about how Netflix is adding a new co watching feature and thought she’d check it out.

categories UX DESIGN, CASE STUDY
tags NETFLIX, GENERAL ASSEMBLY, CASE STUDY, PROTOTYPE, WIREFRAMES, INFORMATION ARCHITECTURE, UXUI, SKETCHING, RESPONSIVE, STORYTELLING, VISUAL DESIGN, GRAPHIC DESIGN, AFFINITY, DIAGRAMMING, USER RESEARCH, PERSONA